• JENNIFER MANDEL - Music Director & Production Coordinator for Kate McCallum
Jennifer Mandel is a Music Supervisor with 7 years experience researching and licensing music for commercials, branded entertainment, TV, and independent film. She has advised on the creation of original songs for use in TV shows and commercials for ad agencies, working with world-class brands such as Honda, Toyota, Sprint, Lexus, Nike, Kia, Target, Apple, Patron, American Eagle Outfitters. Jennifer has expertise in commercial licensing negotiations including artist and management negotiations, multi-spot and multi-version packages, new technologies, and union residuals. She was a production assistant for 14 years at KCRW on Morning Becomes Eclectic. Jennifer studied music and audio recording, has been a singer/songwriter for many years, and has been to so many shows that she has lost track. Jennifer brings her love of diverse musical styles and her creativity to c3.
Our PR and Marketing Affiliates
SHELLY O'NIELL - President of Rootz Media, Marketing and PR Management
Shelly O’Neill, President of ROOTZ Media, is truly a trial blazer when it comes to pop and cross-cultural artists, marketing, PR and cross-pollination in the areas of charity and technology. Creating a unique niche for herself in the entertainment industry in 2002, Shelly pioneered an artist network of staple legendry and up and coming artists in which she could cross promote, market, attain corp. partnerships and book on special events world wide. The result was the creation of her own artist network agency, “ROOTZ MEDIA”, which catered to the marketing and PR needs of some of her favorite artists, many of whom she is now proud to call friends. Such legendary artists as Mad Professor Dub music legend, Lee “scratch” Perry (who produced early Bob Marley albums), Hip-Hop Legends such as Phife Dawg of A Tribe Called Quest, DJ Spinderella of Salt N Peppa and Pete Rock, as well as pop icons such as The Black Eyed Peas and Sean Paul. Using her artist network as a platform, Shelly expanded into producing prominent Special Events in Los Angeles, Miami, Jamaica, Hawaii and other locations internationally. Taking on the leadership role in full, Shelly was responsible not only for producing, but also handling all PR, marketing and booking completely in-house. Shelly O’Neill has also worked in the A&R field with her talent roster and A&R’ed ground breaking tracks such as a WIL-I-AM (Black Eyed Peas) remix of The Bob Marley Classic Africa Unite as a special project for The Bob and Rita Marley Foundations. Having been privileged to meet Mrs. Rita Marley during that experience, she credits her with being one of her favorite mentors. Shelly’s success revolves around her impeccable work ethic and the strong bonds she has formed through her extraordinary networking skills and charity work. ROOTZ Media has produced events with NextAid.org, Oxfam, and The Bob and Rita Marley Foundations to name a few. Shelly lends her considerable talents to our c3:VisionLab™ SOA 2010 team in the areas of PR and Marketing, as well as talent additional procurement.
KRISTA ALEF - Owner of Wooly Bugger Media, Media Buyer and 
Planning Strategist
Jahna Perricone is best known for her music and studio performances in TV and movies. Her singing has graced the Walt Disney Concert Hall, opened fashion designer Sue Wong’s extravagant Los Angeles Fashion Show during L.A. Fashion Week, and excited audiences for ‘Immerse The Future’ put on by c3/GATE/LA Opera. Jahna’s single, ‘Flower Duet’ from her CD ‘In The Balance’ has been featured on Showtime’s highest rated drama series, ‘The L Word’ and charted No. 1 on iTunes as the top download from ‘The L Word: The Third Season Soundtrack’. In addition, Jahna’s singing is featured in the opening title for the film ‘Mythic Journeys’ starring Tim Curry and ‘Y Yoga Movie’; her solos are featured in the ‘Journey of Seven Bowls’ CD series; ‘FRESH’ CD with DivAria, and she’s sung for the ‘2009 Vital Voices Kennedy Center Awards Ceremony’. Ms. Perricone also co-wrote ‘Enlighten-Up’, title song in the film ‘Enlighten-Up’ and winner of Best Narrative from Elevate Music and Film Festival. To her delight and amazement, her vocal, that opened the internationally acclaimed video ‘Legend of Zelda Movie Trailer’, was viewed by over 2.5 million viewers in its first 24 hours, and was ranked as the #3 Digg story in the world! Jahna’s love for all musical endeavors led her to co-ownership of Omstream.com (the download music store featuring conscious world music and also the proud music provider for the State of Art SOA 2010 Symposium), giving her a unique ability to contribute to the SO Conferences. To learn more, visit her at 
